Author: Edward Segal

Vice president of public relations strategies for Return on Investment, Inc., one of the largest advertising agencies in the Washington, DC area. Segal is the former CEO of the Beverly Hills/Greater Los Angeles Association of REALTORS and the Marin County Association of REALTORS in Northern California. He is the author of two public relations handbooks including Getting Your 15 Minutes of Fame (Wiley) and Profit by Publicity (iUniverse); former marketing strategies columnist for the Wall Street Journal's; and a PR consultant to dozens of corporations and organizations including the Consumer Technology Association, National Association of REALTORS, Ogilvy Public Relations, Ford Motor Company, and Marriott. Visit his website at or contact him at

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